Challenge: Summer is a competitive time for cider brands, but we want to make Bulmers stand out not only in people’s minds, but on the shelves too.
Insight: Great times last a day, but great memories last forever.
Idea: #ShadesofSummer. Inviting you to create shareable memories that reflect your mood, even when the weather doesn’t.
Execution: During the summer, Bulmers will fit their bottle caps with bespoke camera lenses. These lenses will not only place a natural looking sunshine in all of your shots, but they’ll also be shaded differently depending on the flavour of Bulmers you’ve chosen. Using #ShadesofSummer, we’ll aggregate these photos on the Bulmers website, and select the best ones to become part of our outdoor campaign.