Look Closer

ChallengeCreate a digital and social engagement campaign that delivers on Bentley’s new brand line, “From the grandest of gestures, to the smallest of details.”
Insight: Luxury is the perfection of every single detail.
IdeaTake users on a luxurious journey from the grandest of gestures, to the smallest of details. 
ExecutionCommission a gigapixel photograph that enables the user to zoom in from an epic view, all the way to a single stitch on the Bentley Mulsanne. Once at the stitch, the user can then explore the interior of the car with a 360 video. To launch the digital experience, we created a social campaign that included two Facebook canvases, as well as a number of videos and cinemagraphs.
Website: http://bit.ly/28PCL5Z​​​​​​​

The first gigapixel photograph that enables the user to zoom in from an epic view, all the way to a single stitch.
Watch the demo.
We used social media to activate the experience.
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