Challenge: Create a digital and social engagement campaign that delivers on Bentley’s new brand line, “From the grandest of gestures, to the smallest of details.”
Insight: Luxury is the perfection of every single detail.
Idea: Take users on a luxurious journey from the grandest of gestures, to the smallest of details.
Execution: Commission a gigapixel photograph that enables the user to zoom in from an epic view, all the way to a single stitch on the Bentley Mulsanne. Once at the stitch, the user can then explore the interior of the car with a 360 video. To launch the digital experience, we created a social campaign that included two Facebook canvases, as well as a number of videos and cinemagraphs.