Metro Tubecast

ChallengeCommuters find it hard to read their newspaper on a packed tube or bus. 
Insight: During rush hour, it's easier to enjoy the news when you don't have to open a paper.
IdeaMetro Tubecast. A smart, stress-free way to keep commuters updated, without them having to flick open a single page. 
ExecutionWe’ll give commuters the chance to listen to the news, as opposed to read it. By simply tapping your phone against a designated spot, people will be able to download a daily Metro podcast that includes all the day’s news, sport stories and celeb gossip.

It's as easy as touching your Oyster card.
The first handsfree newspaper.
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