Challenge: Commuters find it hard to read their newspaper on a packed tube or bus.
Insight: During rush hour, it's easier to enjoy the news when you don't have to open a paper.
Idea: Metro Tubecast. A smart, stress-free way to keep commuters updated, without them having to flick open a single page.
Execution: We’ll give commuters the chance to listen to the news, as opposed to read it. By simply tapping your phone against a designated spot, people will be able to download a daily Metro podcast that includes all the day’s news, sport stories and celeb gossip.