Challenge: Student’s aren’t particularly financially savvy, with their student loans likely being the first time they’ve received such a large sum of money.
Insight: The smarter you get the less you lose.
Idea: Uniproof: Showing that NatWest is the bank that will help students save more, by helping them to become more financially savvy.
Execution: Using a hero TV spot, we showed how poor financial planning can result in a sub-par university experience (and a diet of baked beans). We then created a series of interactive online tools, all of which helped students prepare themselves for their upcoming uni lives, as well as a Facebook app that enabled people to sign-up for a student account.