Turning the perception of smart home technologies from something daunting, to something friendly and appealing.
Challenge: The smart home is the future, but many people are still reluctant to let technology become an integral part of their household. So Beko set out to show that tomorrow’s home can be the charming place that creates harmony for our everyday lives.
Insight: If everything works in harmony, it looks like magic.
Idea: Beko invites you to see that when everything is working in harmony in your home, it can bring magic to your everyday life.
Agency: R/GA.
TVC campaign launch / Director's Cut.
Case Study Video