Bentley Inspirator

Turning a traditional British luxury brand into a digital innovation leader in the automotive industry.
Challenge: With hundreds of paints, hides, veneers and accessories to chose from, every Bentley comes with billions of possible options, making it difficult to find the right configuration for you.
Insight: Luxury goods are not a rational purchase, but an emotional one.
Idea: The Inspirator. An emotionally-focused, interactive commissioning experience that takes into account every facet of your personality. 
Execution: We built an app that uses emotional-recognition technology to track subconscious, emotional reactions through your device’s camera. Pairing this with a branching narrative film, we were able to create a journey based on your preferences, which culminated in a Bentley specification that’s tailored to you.
Agency: VMLY&R. 
Awards: BIMA 2016 / Winner - Mobile Category

The first emotional recognition car configurator.
A journey that culminates in a Bentley specification tailored to you. 
Back to Top