The Brief: Fiasco Magazine wanted to create a new and consistent brand identity. They had been a niche, online only fashion magazine, but they wanted to transition to a widely circulated publication covering up-and-coming fashion, design and youth culture. They also wanted to create a strong social media platform to engage a young millennial audience.
The Solution: Inspired by iconic magazines of the past, we created a brand identity using a traditional typography with a modern twist. To support Fiasco's mission - to shine a spotlight on upcoming talent - we created an OOH campaign and three different content series that centred on young creatives in fashion and culture.
Client: Fiasco Magazine.