Fiasco Magazine

Turning a niche fashion magazine into an established independent publication.
The BriefFiasco Magazine wanted to create a new and consistent brand identity. They had been a niche, online only fashion magazine, but they wanted to transition to a widely circulated publication covering up-and-coming fashion, design and youth culture. They also wanted to create a strong social media platform to engage a young millennial audience.
The SolutionInspired by iconic magazines of the past, we created a brand identity using a traditional typography with a modern twist. To support Fiasco's mission - to shine a spotlight on upcoming talent - we created an OOH campaign and three different content series that centred on young creatives in fashion and culture. 
Client: Fiasco Magazine.
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We curated the brand identity as well as the internal editorial design of the magazine.
On Social, we created three different content series - The Fiasco Contest, Next Generation Talent and The Model Diaries - to highlight and elevate young talent in the fashion industry.
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