Turning Santa's busiest time of the year into break time.
Challenge: For the launch of their brand-new Santa icon, KitKat wanted to create a social campaign to show that even during the busiest time of the year, we should all take a moment and enjoy our break time.
Insight: Everyone deserves a break, even the ones that look like they never need it.
Idea: This Christmas, we want give Santa a break he truly deserves. For this campaign, we adopted a two phase approach. For the first phase, we showed how Santa earned his break, by depicting him in several challenging Christmas related situations. For the second phase, we showed him enjoying his break with the help of KitKat.
Agency: Wunderman Thompson.