KitKat Gold Traveller's Edition

Turning a famous fast moving consumer product into a premium travel experience.

ChallengeKitKat as brand wants to step into more premium treat market, starting with luxury travel retail.
Insight: A touch of gold can make everything more special.
IdeaFor the launch of the new KitKat gold, we turned the world of travelling into a shiny and stylish experience 
Agency: Wunderman Thompson.

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