ChallengeMini is famous for making small cars that are perfect for city living. But with the launch of the Countryman, Mini wants to show that its new car is ideal for both the countryside and the city.  
Insight: Wherever the road takes you, your car is a reliable partner in crime.
IdeaCountryman. Playfully juxtapose city and country elements to show how Mini’s new SUV is comfortable in both settings.

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