Nike React Squad

Turning retail staff into brand ambassadors.
ChallengeWith the impending release of their latest running innovation, Nike React, Nike wanted to build deeper relationships with retail staff and turn them into brand ambassadors.
Insight: There is a unique bond you make with others, when you train hard together.
Idea: The React Squad: The first fully reactive training platform for retail teams. 
ExecutionUsing a mobile-first design, we built a digital platform that reacts to each individuals profile. The more you train, the more you unlock. The app reacts with smart labels, turning our flagship stores into a training space. Moreover, the platform unlocks unique events both in and out of store, while releasing bespoke content to turn our staff into brand ambassadors.
Agency: GPJ.

Campaign Case Study.
Nike React Squad Digital Platform.
1.4k sign-up in first week. With 87% engaging with the content.
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