Challenge: Whether through work, friends, family or other commitments, fans around the world fear missing out on the FIFA World Cup in Russia.
Insight: Just because you're not there, doesn't mean you can't live that moment.
Idea: Visa and Zlatan will help fans defeat FIFA World Cup FOMO, by giving them an exclusive behind-the-scenes look at the tournament.
Execution: Beginning with a launch film on social media, the campaign will follow Zlatan as he journeys to the tournament and returns to the FIFA World Cup stage. Fans at home can then enjoy his unique perspective on the matches, as Zlatan reacts live on social media to key events on the pitch. Finally, we'll also give fans the chance to enjoy the matches with Zlatan with an exclusive prize draw.